Access to Artist Merchandise
Brand: terrible* x AS Colour

terrible* and AS Colour launched Access to Artist Merchandise (ATAM), a one-of-its-kind global fund designed to support artists, of all genres and backgrounds, to create merchandise that fans love, using AS Colour’s high quality blank products. 

Launching in style, a 360 approach was taken to introduce the fund to artists, their teams and the wider industry to raise awareness and drive submissions. This included an interactive launch event held in Hoxton during SXSW London, online press secured in target trade titles and communities, and a social campaign that not only raised awareness of the fund, but positioned terrible* as an innovative leader amongst its competitors.